Yourself Model
West Oakland urban mushroom farm joins city's thriving indie food industry
Do-it-yourself mushroom kits that grow in used coffee grounds may not sound like a Wall Street business model. But Alejandro Velez and Nikhil Arora employ a staff of 14 and had to move to a 10,000-square-foot warehouse in West Oakland in April after the business -- Back to the Roots -- outgrew their Emeryville headquarters.
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